How To Use Banners To Promote Your Business
Investing in some marketing banners could be one of the best things you do for your building business.
When it comes to promoting your business, there are a wealth of options available to you. Many builders focus their efforts online, with a solid digital marketing strategy, a well-designed website and active social media accounts. However, in an industry where word of mouth recommendations and passing trade are still so important, it’s a good idea to take things back to basics too. One of the oldest advertising tools are printed banners, and they still offer many advantages to businesses. Here’s how they could work for you.
Placing a banner in a busy area will help you to attract lots of passing trade. You’ll often spot banners at areas such as roundabouts and junctions, where people are going to be waiting in traffic. This will give you a window of time in which to make an impression. It’s important to keep your banner simple and easy to read, so that any potential clients can digest the information quickly. It makes sense to advertise close to where you are based too, so that you can include some simple directions on the banner.
It’s also a really good idea to place a banner on the scaffolding while you are carrying out a job. Having a banner hanging from scaffolding means that everybody passing by can see who is doing the work, and will be able to see at a glance if you are capable of carrying out a job to the scale that they require. As well as being highly effective at drawing in clients, scaffold banners are also durable enough to withstand the temperamental British weather. So your team can get to work without needing to worry about them.
Revamp your premises
Investing in a banner is a great way of generating more interest in your shop or base too. They are really cheap to produce, costing far less than a radio or magazine advert. They can also be customised to your exact requirements. So no matter which size, colour or font you require, you’ll end up with a banner that’s just perfect for you. Best of all, because they are durable, you can leave them up all year round.
Make an impression at events
Why not use banners to help you attract interest at events? With so many builders exhibiting under one roof, banners are a really simple way of making your stand, well, stand out! Banners can be made two sided, so that you are visible from every angle. Most importantly of all though, you can simple pack away your banners at the end of the day and take them on to the next event. Now that’s great value for money.
There’s a banner for every builder
As you can see, banners are great at drawing in potential clients. Combined with a good online marketing strategy and great customer service, they have the power to totally transform your building business. So whether you want to advertise while you are working on site, want to revamp your shop or just bring a little more visibility to your building company, a banner or two is the way to go!